Best 100 Ads of the Century: Best Use of Celebrity

In 2014, Lincoln was in need of a transformation from an old, stodgy brand to one that was youthful and sleek. With the help of agency Hudson Rouge, it looked to an actor who was also in the midst of a makeover. At the time, Matthew McConaughey had successfully gone from shirtless, rom-com hunk to Oscar Award-winner. In just three years, he's taken the car brand along with him on the road to success.

By: Campaign Staff
Source: https://www.campaignlive.co.uk/article/100-years-ads-best-use-celebrity/1442118