Billboard Interview: Grammy-Nominated Jon Batiste on new Lincoln Commercial

In your new ad for Lincoln, typically, you expect a car commercial to just be a vehicle driving on a scenic highway -- but this one is city-centric, and you and “I Need You” both play a big role.

Yes, it's a song that I think captures what we all were trying to get at with the "sanctuary" concept, the [feeling] of that safety and that comfort and that joy. The song is a perfect soundtrack to me getting out of the car after being absorbed in the sanctuary of the car inside, and going into the crosswalk and expressing that joy.

The crosswalk piano moment reminds me of the movie Big.

Yep, that was the vibe! The notes on the piano are represented in the crosswalk, and also in the Piano Key Shifter that's in the car, so there's all those nods to the piano, like Big.

Read the full Billboard.com article >

From: Billboard.com
Source: Jon Batiste on New Album ‘We Are,’ Grammys and Oscars Prospects: It's 'Beyond My Wildest Dreams'
By Gab Ginsberg