Never underestimate the power of emotion.
The brand film isn’t a new idea. But knowing how to craft one that can speak equally well to internal audiences as well as the cynical affluent audience is something only a handful can do well. Sourcing the right talent, behind and in front of the camera, is key. And avoiding the tropes and themes that are overly familiar or vague at best is another fundamental. Enough with the lecture…let’s watch the film.
Other Work
