Many luxury brands yearn for their place in the digital world, but also leave their strategic cores behind in the process. The key is to amplify your core truths with tech. For Lincoln, we took the core truth about their focus on the individual, then showed up at the Grammys in a way that married the individual and music through tech. With The Music Selfie, we created a musical algorithm that correlated notes to your individual facial features, producing a unique song for every face. Huge engagement. Hugely relevant.
